New Leadership and a New Website
After taking on his new role as President and CEO, Don wanted to take the Chamber website in a new direction. The rapidly growing economy in Southwestern Utah needed a place for local businesses to find resources, training, networking and the latest news and the existing website was just taking too long to update.
A fellow board member recommended Don get in touch with me and his vision was to design a sleek, minimalist website with a focus on the backend user experience. He wanted his team to be able to make changes quickly so that the business community could be kept up-to-date with the latest happenings.
As an established brand, the colors are representative of the blue skies and red rocks St. George is famous for. We stuck with the existing palette with a light background and bits of color to give priority to the content of the site.
At first glance you might not notice, but the website is actually fully integrated with ChamberMaster, an industry leading SaaS system that provides tools for Chambers around the country. Much care was given to make sure that the features of the ChamberMaster would fit into the site and not disrupt the users experience.